Microsoft has recently announced public statements renaming its Cloud operating system “Windows Azure” to “Microsoft Azure”. The announcement was held on March 25, and the changes have been effective since April 3, 2014, which coincides with the second day of Microsoft's Build conference in San Francisco. Unnamed tipsters were the first to reveal this development, long before Microsoft officially announced the plan.
The rebranding of the cloud operating system seems like a strategy to distract customers from its rivals. The Marketing team wants to move away from the old Windows Branding and focus on making Microsoft a “Devices and Services” company. Facing stiff competition from other cloud service providers like Amazon and Google, these new strategies seem to be the need of the hour.
This rebranding makes sense because, unlike Windows products, Azure users can run on Oracle databases and middleware. Azure customers can even use non-Windows-specific development tools like Python, PHP, Oracle, Ruby and Java without any issues. Since the share of Microsoft products in the market has reduced, the company has also started to focus on running multiple-platforms.
Steve Martin, General Manager of Microsoft Azure, issued a statement on the occasion, promising its customers a platform which can support their needs, whatever they may be. The move seems appropriate since people are shifting their focus on to Cloud Services sooner than most Tech-Moguls had predicted.
The announcement of this news was followed by a huge traffic to the Microsoft Support Services team from users who wished to know if there would be any disruption of services. No changes to the services were brought about and the entire renaming process was just a marketing ploy.
In 2008, before Azure was officially released, the product was still known by the code name “Red dog”. It was even rumored to be a cloud version of Windows Server. Even though it only happened in late 2009, the merging of Server and Cloud teams worked well for providing seamless private/public/hybrid cloud messaging.
As on date, even when Windows is still crucial to Microsoft, the company continues to emphasize it is not “Windows-only”. Microsoft's Office on iPad Suite is another example of the shift in corporate positioning to fit the new image. The move is part of a broader shift under the new CEO Satya Nadella, tying other Microsoft products away from its Operating System, Microsoft Windows.
If you have any questions or queries regarding the same, feel free to contact the Microsoft Support Services team.
The rebranding of the cloud operating system seems like a strategy to distract customers from its rivals. The Marketing team wants to move away from the old Windows Branding and focus on making Microsoft a “Devices and Services” company. Facing stiff competition from other cloud service providers like Amazon and Google, these new strategies seem to be the need of the hour.
This rebranding makes sense because, unlike Windows products, Azure users can run on Oracle databases and middleware. Azure customers can even use non-Windows-specific development tools like Python, PHP, Oracle, Ruby and Java without any issues. Since the share of Microsoft products in the market has reduced, the company has also started to focus on running multiple-platforms.
Steve Martin, General Manager of Microsoft Azure, issued a statement on the occasion, promising its customers a platform which can support their needs, whatever they may be. The move seems appropriate since people are shifting their focus on to Cloud Services sooner than most Tech-Moguls had predicted.
The announcement of this news was followed by a huge traffic to the Microsoft Support Services team from users who wished to know if there would be any disruption of services. No changes to the services were brought about and the entire renaming process was just a marketing ploy.
In 2008, before Azure was officially released, the product was still known by the code name “Red dog”. It was even rumored to be a cloud version of Windows Server. Even though it only happened in late 2009, the merging of Server and Cloud teams worked well for providing seamless private/public/hybrid cloud messaging.
As on date, even when Windows is still crucial to Microsoft, the company continues to emphasize it is not “Windows-only”. Microsoft's Office on iPad Suite is another example of the shift in corporate positioning to fit the new image. The move is part of a broader shift under the new CEO Satya Nadella, tying other Microsoft products away from its Operating System, Microsoft Windows.
If you have any questions or queries regarding the same, feel free to contact the Microsoft Support Services team.
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